Dan Kellett is Thrive’s Chief Operating Officer and is responsible for providing strategic day-to-day and long-term guidance to the company’s business leaders and staff. In his role as Thrive’s COO, Kellett guides and establishes the organization’s policies and procedures, and drives growth goals for Thrive and all of its businesses. He has a passion for developing a healthy workplace culture and places a strong focus on developing best-in-class practices that create strong individual contributors and highly effective teams.

Prior to joining Thrive in January 2022 as a founding leader, Kellett spent much of his career at Goodwill of Central and Northern Arizona.

Beginning his Goodwill career in 2001 as a store manager, Kellett has led every aspect of the organization’s retail and logistics operations during his tenure, from retail stores to retail donation centers, and the Retail Operations Center.

Some of Kellett’s significant achievements included implementing new processes and strategic initiatives that made Goodwill stores and operations run more efficiently, which generated increased revenue to support and advance the organization’s mission.

Kellett also played a key role in improving culture across the organization, and he was instrumental in partnering with the real estate team to identify and open the right stores as the organization continued to evolve. He helped lead the cloth grading and salvage grading initiatives within Goodwill to further maximize donation value, and he developed new eco-friendly procedures, partnerships and business lines to further strengthen Goodwill’s environmental and sustainability efforts.

Kellett is a vocal advocate of cross-functional teams and leveraging each team member’s contributions. His leadership has helped propel Goodwill of Central and Northern Arizona to be one of the top-performing Goodwill organizations in virtually every retail measure.